Case Study
Driving Exceptional ROI for an Online Liquor Store using Google Ads
Overview
Anthony Media Group successfully executed a Google Ads campaign for a leading online liquor store, specializing in a diverse selection of wines, spirits, liquors, and more. The campaign aimed to advertise the entire catalog of products. It leveraged Google’s Performance Max to maximize visibility and conversion efficiency.
Campaign Objectives
The primary goal was to increase online sales while optimizing the cost per conversion. By focusing on a broad array of products, the strategy aimed to drive significant traffic to the retailer’s website, ultimately boosting revenue.
Strategy and Implementation
Anthony Media Group designed an effective Performance Max campaign, which utilized machine learning to optimize bids, placements, and asset combinations. The bid strategy was set to “Maximize Conversion Value,” ensuring that the campaign prioritized high-value transactions.
Impressions
31,041,835
Clicks
491,320
Click-Through Rate (CTR)
1.58%
Average Cost Per Click (CPC)
$0.14
Total Cost
$70,949.86
Conversions
32,688
Total Revenue
$1,653,455
Results
Anthony Media Group’s strategic approach and expert management of the campaign led to exceptional results. The significant volume of conversions, coupled with a low cost per conversion, underscored the effectiveness of the campaign. The business saw a substantial increase in sales, affirming the value of targeted, data-driven digital marketing.
Your Brand Could Be Our Next Success Story
If you’re looking to maximize your business’s online sales and achieve impressive ROI through expert digital marketing strategies, contact Anthony Media Group today. Let us help you take your business to the next level!